Sustainability is a key focus of many consumers and the cycle industry has great potential to help people travel in a more eco-friendly way. In partnership with key independent retailers, Raleigh is launching the XLC Bottle Amnesty Campaign.
Consumers can recycle old cycle water bottles in store and receive a new XLC bottle free of charge (while stocks last) - one bottle per customer. At the end of the promotion, when all the bottles have been handed out, we will collect and recycle the old ones.
As a key independent partner, you will receive: 50 XLC bottles made from 100% recycled material free of charge, a recycle point for use in-store and a listing on the dealer locator. Digital assets will also be provided for support.
A full advertising campaign, with potential to reach 26 million people, will drive foot fall to your store. The promotion will launch at the start of August and run until late this year.
Here is what Raleigh will supply free of charge:
- 50 free XLC bottles for customers who recycle old 'like-for-like' cycling bottles
- Recycle point for use in-store (made from FSC 100% recycled material)
- Digital assets for socials and website
- Dealer locator listing